23rd April 2012
Duncan Orr has been appointed as Aicos first dedicated Regional Sales Manager (RSM) for Northern Ireland.
Aico - a wholly owned subsidiary of Ei Electronics, manufacturer of the Ei Professional range of Smoke and Carbon Monoxide alarms – made the decision to create this new post as a means of developing its market presence in Northern Ireland. Barrie Ryan, Sales and Marketing Director of Aico, explains: “Aico is a recognised market leader in domestic smoke alarms across Great Britain. Whilst our presence in Northern Ireland has been good, we decided to invest in an RSM to solely cover this region in order to raise our profile and ultimately to become the brand leader. Duncan Orr was an ideal candidate for this new post because of his extensive experience in the electrical market in Northern Ireland and his skill set.”
Duncan has worked in the electrical industry in Northern Ireland for 20 years, working his way up from a store assistant in an electrical wholesaler through to becoming a Director twelve years later. Duncan’s experience also encompasses running an electrical distribution business and working in sales for a specialist industrial electrical distributor.
Duncan made the decision to apply for the RSM post at Aico as he is familiar with the company, recognised the potential for growth in Northern Ireland and was keen to take on a new challenge. Duncan explains further: “I knew Aico from my wholesaler days and understood the company and its product range to be excellent. James Cavan [Aico’s Business Development Manager for Scotland and Northern Ireland] reinforced the benefits of working with Aico, which certainly encouraged me to consider the post. But what really excited me about the RSM job is the great opportunity for making a genuine impact in Northern Ireland. I want to increase Aico’s brand awareness with the ultimate goal to be the brand leader.”
Duncan has already started developing relationships with wholesalers and contractors in the region, and will be offering Aico’s Fire Products Trained Installer Scheme, which has been in operation across England, Wales and Scotland for a number of years now. In addition, Duncan will be working with specifiers in Northern Ireland, including local authorities, to provide advice and assistance on best practice in smoke and Carbon Monoxide alarm installation. Carbon Monoxide poisoning is a major topic in Northern Ireland and Duncan will be working with the relevant authorities to protect residents against this deadly gas.
A wholly owned subsidiary of Ei Electronics, Aico is the first name in residential fire protection in the UK. All alarms are designed and built in Europe specifically to meet the UK standards and regulations. For more information, please go to www.aico.co.uk.
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