Carl Kammerling Launches C.K Magma with Explosive Support of its Stockists

9th January 2012

To coincide with the launch of its ground breaking new C.K Magma range of premium storage and personal protection equipment (PPE), Carl Kammerling International is continuing its tenacious support of its stockists with a comprehensive and sustained marketing programme guaranteeing enthusiastic footfall for stockists and boosting profits.

 

The C.K Magma range is set to take the fabric storage category to a whole new level, combining optimal functionality with creative style to deliver a range of eye-catching, premium quality products that are truly smarter by design.

 

To help drive sales for its stockists, Carl Kammerling has launched a heavyweight consumer marketing campaign comprising; targeted advertising in leading professional trades press - featuring details of all major stockists, in-depth product-lead features, a dedicated consumer website (www.ck-magma.com) facilitated by social media streams, and far-reaching consumer e-campaigns, all promoting the features and benefits of this exceptional new range.

 

In addition, Carl Kammerling has created the C.K Magma ‘Hit Squad’ – a team of rather lovely ladies who will embark on a European tour visiting major construction sites and trade counters in cities across the UK, Ireland, France and Germany. Kicking off in September 2011, with further events planned for 2012, the C.K Magma Hit Squad will reach thousands of trade professionals, explaining the many features and benefits of this leading new range and maximising brand awareness.

 

The UK wide tour kicks off on the 6^th September in the North West, followed by the Midlands on the 7^th, the South East on the 8^th, the North East on the 13^th September and other regional visits soon to be added before the girls head to Europe.

 

The Hit Squad has been specifically formed to put C.K Magma products directly into the hands of tradesmen and drive traffic to retailers’ stores generating incremental sales.

 

To maximise impact in store and draw a tradesman’s eye, striking and informative packaging has been introduced reflecting the strong C.K Magma brand credentials. The noticeable packaging includes action shots that clearly demonstrate the product’s features and benefits to maximise sales opportunities.

 

Carl Kammerling has also introduced an innovative and stylish 1metre display system to house its smart new brand. This striking and flexible unit, which capitalises on the attractive and informative C.K Magma packaging, has been designed specifically to maximise impact in-store and increase the rate of sell-through.

 

Each unit is supplied complete with branded side panels featuring the strong C.K Magma branding, plus an acrylic header with red LED lights that creates real impact in-store. This attention grabbing display provides a stylish and modern addition to any store, re-affirming the premium quality of the C.K Magma range.

 

For added convenience, especially where floor space is at a premium, this new display solution includes lower shelving to easily display tool bags and totes, along with mesh panels to freely hang the wearable fabric storage items and other accessories. These eye-catching solutions can be used as a single sided unit or back-to-back as a freestanding double-sided unit.

 

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