26th May 2011
GreenBrook has unveiled the company’s new branding strategy, helping customers to identify the products they need more quickly and easily with a clear and coherent approach.
Debuted in the 2011 GreenBrook catalogue, the new branding strategy categorises all products into one of three well-established GreenBrook brands – PowerBreaker, KingSheild or Norslo. The move leverages the familiarity of existing GreenBrook brands which are synonymous with quality and value for money, whilst simplifying product selection for customers.
Explains managing director of GreenBrook, Richard Shaw: “We are constantly innovating and broadening our product offer to respond to customer requirements and part of our market-centred approach includes looking at how we can make it easier for customers to specify the best products for their needs. Our new branding strategy has been developed with this in mind, ensuring that customers can quickly select the products they need from GreenBrook brands that they can trust.”
The PowerBreaker brand will now be used for all GreenBrook’s PowerBreaker RCD and circuit protection products, including the company’s new PowerBreaker SRCD range which is fully certified to the latest standards, including EMC compliance. The KingSheild brand will now be used for all GreenBrook’s electrical accessories including lighting, timers and sensors, ventilation, bells and chimes, PowerX weatherproof range, SafetySure RCDs, wiring accessories and controls and industrial relays. Finally, all cable termination, cable management, fixings, accessories, tools and consumables have been brought together under the Norslo brand.
Richard adds: “All three brands have been part of the GreenBrook family for many years and are instantly recognisable so the changes will quickly become second nature, and we firmly believe that at a time when many brands are disappearing or being diluted there has never been a better time to strengthen our marketing strategy so that we can give our customers more choice.”
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