10th January 2011
Milwaukee Power Tools have appointed Birchwood Price Tools (BPT) as their sole UK wholesaler. The deal combines the fastest growing power tool brand with the most ambitious wholesaler in the UK to create a new and exciting proposition for dealers.
The tie-up reaffirms the company’s status as a leading power tool wholesaler, with Milwaukee standing alongside the many other major global brands that BPT represent including Makita, Bosch and Dewalt. It puts the company in the enviable position of being able to offer unrivalled pricing and exclusive product deals to customers across the entire Milwaukee range.
Commenting on the deal, Paul Nieduszynski, BPT’s Managing Director said, “We’re delighted that Milwaukee, one of the largest global power tool brands, have selected BPT above all others. Combining their innovative, market-leading product development with our sales & marketing capabilities will create significant levels of growth”.
To mark the appointment BPT is launching a formidable sales & marketing campaign that’s loaded with support incentives to increase knowledge & awareness, create footfall and generate sales for customers, including:
Milwaukee Commercial Director Dale McElveen commented: “BPT have been selected as our sole UK wholesaler on the strength of their proven levels of growth, strength of the sales team and expert marketing ability.”
The agreement presents a fabulous opportunity for BPT to develop the Milwaukee brand. With a highly trained sales force, professional quality products, the best deals and comprehensive support from Milwaukee the collective goal is fast growth.
back to Trade Newsfollow us |
© MIDA International Ltd 2011 |
Privacy Policy | Site by Adventure |
