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GreenBrook gears up for tool portfolio with ToolShield launch

2nd May 2013


GreenBrook Electrical has added a fourth brand to its extensive range of electrical products and accessories with the launch of the ToolShield range of installation tools and equipment.

 

This move follows the successful brand re- alignment exercise by GreenBrook in 2011 which resulted in all the products in the company’s wide-ranging catalogue being categorised into three well-established brands: PowerBreaker, KingShield and Norslo.  The addition of the ToolShield brand sees GreenBrook building on brand recognition in the marketplace and expanding its product offer still further with an extensive range of tools.  The ToolShield range will include innovative draw rods that make it quicker and simpler for contractors to install cables in awkward cavities, a wide selection of crimping and wire cutting tools, a conduit pipe bender and a range of hole cutters.

 

Explains managing director of GreenBrook Electrical, Richard Shaw: “Because we are improving our product  offer all the time we felt it important to make it a bit easier for our customers when selecting from such a wide range of electrical products and accessories, we invested in simplifying our branding strategy to make it easier for customers to find exactly what they were looking for quickly and easily. With the expansion of our range still further, the time is now right to add a fourth brand to the GreenBrook family, which will identify the range of tools we already offer along with additional tools and toolkit accessories for the electrical sector that we plan to add to our catalogue in the near future.”

 

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