7th February 2013
Legrand Electric Limited has announced that it will integrate its cable management businesses as of 1st April 2013, leveraging the strength of its market leading Swifts, Salamandre and Cablofil brands to provide a complete cable management offer.
Cablofil wire mesh cable tray will join Swifts cable ladder and cable tray, and Salamandre distribution and lighting trunking to become a specialist range within Legrand’s existing cable management business unit. The move will enable a single sales team, led by sales director, Jeff Platt, to recommend the best cable management solutions for each project from a complete product portfolio.
The changes include the closure of Cablofil’s Sutton Weaver site, with orders for all three ranges being processed by a dedicated customer service team at Legrand’s West Bromwich logistics centre from 1st April. Quotations and technical support will also be centralised at Legrand’s Birmingham site following the integration of Swifts, Salamandre and Cablofil and the four specialist sales teams across the UK and Ireland (North, South, Ireland and key accounts), will cover Legrand’s entire cable management offer.
Legrand’s cable management sales director, Jeff Platt comments: “Legrand is a market leader in cable management and our aim is always to offer customers the best solution to meet their needs. All three ranges performed well in 2012 and the integration of Swifts, Salamandre and Cablofil within a single business unit will help us build on that performance and put us in an even stronger position to respond quickly and proactively to project opportunities both nationally and internationally. For our customers it means a rationalised supply chain and a more integrated approach to specification, delivery and technical support, founded on the Legrand product and service quality commitments that the marketplace trusts.”
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